ESOP's Mattress Fable - Remember the Dancing Monkeys and the Sleepless Nights

The news of another ESOP (Employee Stockwhopping $1.1 billion for the company, but $745
Ownership Plan) being offered to the employeesmillion of that was in bonds and loans from
of a mattress retailer recalls for me Aesop'sinvestors. In 2004 the manufacturing giant issued
"Dancing Monkeys" and the valuable lesson thatdebt at a 10% annual interest to help pay their
the fable teaches.sixth "benefactor" a "dividend of $137 million."
In case you don't remember the Aesop fable, it is2007 saw the company's owner setting up a
the story about some monkeys that wereholding company that issued $300 million more in
trained to dance. They were dressed up in fancydebt which paid another $238 million dividend back
clothes and taught to imitate famous attendantsto its owners recovering their initial $327 million
to the king's court. Their act became verycash investment. The debt load left to the
famous and they received great applausecompany was too heavy to bear.
wherever they went. One day a mischievousAs the economy soured in 2007, the cutbacks
attendant to the king decided to throw a handfulstarted. The company cut costs wherever it
of nuts onto the stage. The monkeyscould. 2008 saw huge job losses. In September
immediately forgot their dancing and became the2008 the company closed the an entire plant in
monkeys that they really were. They pulled offAtlanta. The dedicated employees who had
their masks and their fancy robes and foughtinvested the bulk of their retirement savings into
with each other over the nuts. The dancingtheir company's ESOP found their stock practically
spectacle ended with much laughter and ridiculeworthless. Many lost their homes, their cars, and
from the audience. The lesson, of course, is thattheir children's educational funds. Their retirement
"Not everything you see is what it appears to be."accounts had disappeared. A seventh equity firm
The vivid pictures of employee ownership paintedjoined hands with a pension plan to finance a
by an owner of an S-corporation or a privatelyseventh purchase, saving the company from its
held company offering an ESOP to its employeesfiled bankruptcy in 2009. The transaction was
brings to mind the sleepless nights and nightmaresvalued at $760 million by the New York Times.
suffered by the current and former employeesThe new investors hope to see similar returns to
of another major bedding manufacturer. It alsothose of the previous equity firms.
brings to mind the major failures of the ESOP'sThose employees who had their retirement
offered to the employees of Enron and United Airpackages tied to the company's ESOP are still
Lines and others.suffering. They have almost nothing to show for
The New York Times in October of 2009 tracedtheir diligent savings in the company they trusted.
the sad history of a major bedding companyThe benefits for the employees touted by the
from its tremendous success (#2 in the industry)company in its sales pitch were not worth the
to its recent downfall into bankruptcy. Thepaper they were written on. The benefits to the
company has been sold seven times in the lastowners of an ESOP are a much different story,
two years and each sale reaped huge rewardshowever. There are no fables to their benefits,
for the private equity firms that participated.and practically no risk.
Those private equity owners have reaped moreNormally when a corporation sells to a buyer, the
than $750 million dollars in profits from thecorporation pays a capital gains tax on the
company in those transactions.proceeds. The remaining proceeds would then be
In 1986 a private equity firm partnered withdistributed to the shareholders who are also taxed
some of the top managers of the company andon their share of the proceeds. Shareholders who
acquired the company for $120 million and mostsell to an ESOP and then reinvest in U.S.
of that money was borrowed. They decided tocorporation stocks and bonds can avoid those
cash out just three years later in an ESOPtaxes until they are sold at a much later date. If
transaction offered to its employees for $241the owner dies and they are passed on to his
million, a tidy profit to the owners, and that saysbeneficiaries, the capital gains taxes are not paid.
nothing about the huge tax advantages theyThe tax advantages to the owners of the
reaped from the transaction.company and to the investment firms bankrolling
The selling equity firm helped the employee ESOPthe trust account for the ESOP are huge. The
to obtain the financing to make the purchase.other advantage to the owner is that it grants
Within four months the ESOP owned companythe owner additional liquidity in a market with
was in trouble with too much debt. Most of itslimited buyers. Yes, the benefits to the owners
valuable assets had been previously sold off by itsand investors are far more advantageous than
former owner to repay most of the debt theythe "honor and pride" of owning a part of the
had incurred to buy the company in 1986. Thecompany you work for.
employees' retirement accounts were now tied toThe risks of an employee investing a majority of
almost worthless stock.his retirement savings in his employers stock
A second equity firm came to the rescue in 1991have been documented everywhere. The Enron
and bought the company for a measly $32 million.story, the United Air Lines story, and the story
Lawsuits were filed by the employees againstjust related are sad proof of the huge risks
their original "benefactor" and the company'sinvolved.
managers who had participated in the scheme,Aesop's "Dancing Monkeys" should be read again
but the lawsuit netted the ESOP with only $15and again before taking the risk. "Not everything
million. A fourth sale was arranged in 1996 to ayou see is what it appears to be," and certainly
Bahrain investment company for $265 million,not everything you hear is the truth it is
leaving the employee ESOP owning just 15% ofprofessed to be. Don't let the dancing monkey
the company. Two years later a fifth sale wassteal your dreams and leave you with nothing but
approved to another equity firm for $500 million.tired and sleepless nights.
In 2003 a sixth sale was transacted for a