| Put that website up, and they will come... NOT! | | | | Make it a game. Keep score. Develop the |
| And even if they were to come looking for you, | | | | marketing skills that will take you where you want |
| standing on the street corner, shouting your | | | | your business to go. |
| name, will you be ready to respond? You better | | | | I believe strongly in finding a mentor in whatever |
| fall in love with Internet Marketing. | | | | area I want to master. I find the best for my |
| Bill Gates has been quoted in 2000 saying "There | | | | current education level and my ability to afford |
| are 2 kinds of businesses going forward: Those | | | | them and study. I do what they do. And I make |
| who have an internet presence and those who | | | | a point of learning from multiple sources. If you |
| are out of business." | | | | can't afford to study personally with a mentor, |
| Let's face it, you must become knowledgeable | | | | read their books, listen to their programs, get on |
| about the internet. In fact, unless you already | | | | their email list and get busy. |
| enjoy having marketing experts on your team, | | | | The great thing about internet marketing is the |
| you will need to make marketing your new love. | | | | tons of free information and strategies available. |
| Marketing is more than advertising. Marketing is | | | | You can begin by searching out every marketing |
| much more. It's who you are in the marketplace. | | | | guru out there reading the free materials they |
| It's what you represent. It's what folks think | | | | offer. |
| when they think of you. Marketing is the way you | | | | By starting with the free education, you learn the |
| compete for brain space. It's your message. | | | | vocabulary and strategies that are currently |
| Most important, marketing is your road to wealth. | | | | available on the internet. I don't recommend |
| If you are waiting for folks to find you, you will | | | | buying anything initially. Take a look at all the |
| go broke. If you get in front of the people who | | | | offerings and work to get your head on straight |
| are looking for you, and you communicate in a | | | | about what is available vs. what you need in your |
| way that is compelling, you win. | | | | business. |
| Marketing is the art of getting in front of those | | | | I make a point of subscribing to a number of |
| people who are looking for you and | | | | internet marketing newsletters. I download |
| communicating in the language that they want to | | | | Podcasts, those audio shows that are free for |
| hear. | | | | the download. I watch videos. |
| So here is the deal: Fall in-love with marketing. | | | | |