| Social media marketing, when done correctly, is | | | | someone to be trusted. Branding yourself as |
| the answer to any low budget business owners | | | | opposed to a product or service allows you to |
| dreams. In this article I'll explain exactly why the | | | | build a lifelong group of followers no matter what |
| low budget entrepreneur who would love to fire | | | | company or product you currently promote. So |
| their boss should seriously consider a business of | | | | how would you go about building a personal |
| this sort. | | | | brand? |
| First of all, you may be wondering "what IS social | | | | Your first step would be to have a professional |
| media marketing"? Platforms such as Facebook, | | | | blog designed. For under $1,000 you could not only |
| Twitter, Youtube, Digg, and LinkedIn are all | | | | have a professional blog but also purchase a |
| examples of social media sites. Did you notice, | | | | $4-600 course to learn exactly how to use it to |
| these sites are all free to join and use? Marketing | | | | build your brand. If a 25 year old girl, with no |
| on these platforms is more than just slapping up | | | | savings, could create a brand on a measly |
| a link and telling people to click on it. Effective | | | | beginner teacher's salary, and ultimately fire her |
| social media marketing requires what we call | | | | boss, just about anyone can do it. |
| "personal branding". | | | | This type of business especially appeals to young |
| Personal branding allows you to stand out from | | | | entrepreneurs out there with very little in savings |
| other marketers by gaining the trust and respect | | | | or folks looking to make a major change in their |
| of people who come across you. Think about | | | | life and escape the limited income of a typical 9-5 |
| your own experiences... if you've had any | | | | job. While many brick and mortar franchises or |
| experience with the online marketing industry, you | | | | even individually owned businesses cost many |
| realize how hard it is to know who to trust and | | | | thousands of dollars, an online social media |
| who not to. Personal branding lets you position | | | | business will cost you under $1,000 (assuming you |
| yourself as a leader in your niche, and as | | | | already own a computer) like I mentioned earlier. |