| With the explosive growth of the online world in | | | | to conduct business with people they know and |
| the past 15 years there has been a radical shift in | | | | trust. |
| the way network marketers conduct their | | | | The second principle is list building. List building is |
| business, and internet multi level marketing is | | | | central to online marketing success. The simplest |
| quickly becoming the preferred methodology. The | | | | way to build your list is to lead with value. Simply |
| internet opens up a whole realm of possibility that | | | | stated this means that you should give something |
| only a few short years ago were unimaginable for | | | | of value away to your prospects that will |
| the average network marketer. These changes | | | | encourage them to receive additional information |
| include the ability to conduct business 24 hours | | | | from you. This is typically accomplished through |
| per day, 7 days per week, 365 per year and the | | | | the offer of training, a report, a video or some |
| removal of geographic barriers to a marketer's | | | | other tangible resource in exchange for the name |
| business. Today it is possible to conduct business | | | | and email address of the prospect. This process is |
| and recruit an MLM downline from nearly every | | | | generally automated through the use of email |
| country around the world. With the expansion of | | | | autoresponders. Once the prospect has given |
| the playing field having by the internet, the | | | | their contact information, they receive your offer |
| opportunities for the average network marketer | | | | and they become part of your marketing list. |
| are virtually endless. | | | | The third principle is relationship building with your |
| As with any business endeavor, there are basic | | | | list. This is accomplished through ongoing |
| fundamentals that need to be implemented if you | | | | communication with your list about relevant topics |
| are going to be successful for the long term. | | | | relating to your target market. It is important that |
| Fortunately the field of internet multi level | | | | your communications offer valuable content and |
| marketing is out of its infancy and there are | | | | not simply a sales pitch. Without valuable content |
| many who have successfully blazed a trail before | | | | you will lose people from your list as quickly as |
| you. Their efforts have helped to establish the | | | | you add them. When you stay anchored into the |
| basic fundamentals of marketing on the internet. | | | | understanding that network marketing is a |
| If you will follow these proven methods, you too | | | | relationship business, you will quickly be able to |
| can achieve a great deal of success marketing | | | | determine if your content is helping to foster |
| your multi level marketing business online. | | | | relationships. It is important that your |
| The first principle is personal branding. Even if you | | | | communication with your list be consistent and |
| are promoting someone else's website, product or | | | | ongoing. Haphazard communication will also give |
| service it is imperative that you bring attention to | | | | people a reason to remove themselves from |
| who you are. Too many marketers fail to | | | | your list. |
| understand that their voice is one in a multitude of | | | | The fourth principle is to sell to the people on |
| literally thousands of voices that are trying to | | | | your list. The great thing about your list, is the |
| promote the same product or service. If you as | | | | fact that you can present opportunities on a |
| a marketer fail to distinguish yourself from the | | | | regular basis. One of the easiest, low key |
| others, your odds of finding customers and team | | | | approaches to making a sales presentation to |
| members are not much better than your odds of | | | | your list, is simply through the use of a P.S. in |
| winning the lottery. Simply put, the numbers are | | | | your normal emails. The body of your email is |
| against you if you do not make an effort to | | | | filled with valuable content that can be used by |
| brand yourself in the marketplace. Personal | | | | your subscribers, but your P.S. is reserved as an |
| branding can be as simple as adding your name | | | | invitation to experience your product, service or |
| and photograph to each of your marketing pieces. | | | | business opportunity. |
| Personal branding could also include the use of a | | | | Applying these four principles will give you the |
| personalized domain name that points to all of | | | | basic foundation for internet multi level marketing. |
| your marketing pages. Remember, people prefer | | | | |